Personal Social Responsibility and Its Impact to Consumerism

Marta Karwacka

A chapter in Corporate Social Responsibility in Poland, 2019, pp 239-251 from Springer

Abstract: Abstract The main objective of this chapter is focusing on the importance of personal social responsibility in the management of corporate social responsibility. This new phenomenon has a big impact on market mainly because of Generation Y (that have social and environmental awareness). The impact of young people—both consumers and employees—behavior and lifestyle affects the CSR strategy of many companies.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-00440-8_15

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DOI: 10.1007/978-3-030-00440-8_15

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