Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda

Yasmin Anwar () and Noha El-Bassiouny ()
Additional contact information
Yasmin Anwar: The German University in Cairo (GUC)
Noha El-Bassiouny: The German University in Cairo (GUC)

A chapter in The Future of the UN Sustainable Development Goals, 2020, pp 187-207 from Springer

Abstract: Abstract While the Dominant Social ParadigmSocial Paradigm (DSP) (DSP) viewsDominant Social Paradigm (DSP) social and ecological issues as constraints to economic growthEconomic growth , several academics assert that achieving social, environmental and economic progress can be realized simultaneously via the “triple bottom lineTriple bottom line ” approachTriple Bottom Line (TBL) approach . This chapter examines the role of businesses, specificallySustainable marketing marketingMarketing , in accomplishing sustainableSustainable developmentSustainable development . Furthermore, the paper sets an agenda for marketers on how to include the Sustainable DevelopmentSustainable development GoalsSustainable Development Goals (SDGs) (SDGs) in their business frameworks. Our approach is conceptual in nature, where the literature domains on the evolution of marketingEvolution of marketing schools of thought, sustainabilitySustainability and marketingSustainable marketing , and the sustainable development goals are cross-referenced and synthesized. The paper ends up with research propositionsResearch propositions that are in tandem with the Sustainable Development Goals (SDGs). The paper would, thus, be appealing to different audiences; including marketers, company managers, non-profit organizationsNon-profit organizations , and the scholarly community.

Keywords: Marketing; Marketing schools of thought; Sustainability; Sustainable development; Sustainable development goals (SDGs); Future research agenda; Corporate social responsibility; Social inclusion; Economic development; Pro-Environmental behavior; Education for sustainability; Sustainability strategy; Social integration; Economic integration; Marketing theory; Organizations; Non-Profit organizations; United nations; Dominant social paradigm (DSP); Macromarketing; Corporate philosophy; Inclusive capitalism; Ecological marketing; Green marketing; Critical marketing; Stakeholder involvement; Social marketing; Sustainable marketing; Evolution of marketing; Research propositions; Responsible management (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (8)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-21154-7_9

Ordering information: This item can be ordered from
http://www.springer.com/9783030211547

DOI: 10.1007/978-3-030-21154-7_9

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().