Reframing the Relationship Between Profit and Sustainability in Corporate Australia: A Look at the Current Approach and Emerging Solutions

Ashleigh Gay ()

Chapter Chapter 3 in Clean, Green and Responsible?, 2019, pp 29-46 from Springer

Abstract: Abstract Conventional models of sustainability in corporate Australia are not driving the level of change required to achieve a sustainable future. They ignore, or are at tension with, the key measure of business success which is to generate a profit. However, by using profit as a tool to create a sustainable future, we can reframe the relationship between business and sustainable development from one that is based on a trade-off to one that is mutually beneficial for business, society and the natural environment.

Date: 2019
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DOI: 10.1007/978-3-030-21436-4_3

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