The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective

Camilla Barbarossa () and Patrick E. Murphy ()
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Camilla Barbarossa: Toulouse Business School
Patrick E. Murphy: Mendoza College of Business, University of Notre Dame

A chapter in Rethinking Business Responsibility in a Global Context, 2020, pp 257-277 from Springer

Abstract: Abstract This chapter investigates the question if CSR has buffering or backfiring effects when CSR-practicing corporations are involved in a crisis regarding corporate social irresponsibility (CSI). First, the notion of CSI is described, examining the emotional and evaluative processes that lead consumers to engage in negative behaviors against wrongdoing corporations. The notion of CSR as a possible moderator of the above processes is then introduced. Theoretical and empirical evidence that support both the buffering and backfiring effects for CSR-practicing corporations facing a crisis are reviewed, and the main findings are discussed.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-34261-6_15

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DOI: 10.1007/978-3-030-34261-6_15

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