MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests

Suthisak Kraisornsuthasinee ()
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Suthisak Kraisornsuthasinee: Thammasat Business School

A chapter in Rethinking Business Responsibility in a Global Context, 2020, pp 297-307 from Springer

Abstract: Abstract This chapter provides a case study of the Green Net, a network fighting deforestation and poverty in Thailand by focusing on changing the coffee production within the country. They introduced their shade-grown and fairly traded premium organic coffee to the market under the brand MiVana. The case describes how they strongly commit to sustainability of the ecology and well-being of the growers amidst certain business challenges, e.g., in finance and operation. It completes with an outlook to the future.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-34261-6_17

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DOI: 10.1007/978-3-030-34261-6_17

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