Embedding CSR in Corporate Strategies

Ilona Szőcs () and Bodo B. Schlegelmilch ()
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Ilona Szőcs: University of Vienna
Bodo B. Schlegelmilch: Vienna University of Economics and Business

A chapter in Rethinking Business Responsibility in a Global Context, 2020, pp 45-60 from Springer

Abstract: Abstract As the number of companies aiming for a positive impact on their surroundings rises, this chapter argues that CSR has to be part of corporate strategy. It offers specific steps to draft and embed CSR strategies into corporate strategy development. In conclusion, the chapter looks at measuring and reporting the impact of CSR.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-34261-6_4

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DOI: 10.1007/978-3-030-34261-6_4

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