Directing CSR and Corporate Sustainability Towards the Most Pressing Issues

Katalin Ásványi and Agnes Zsoka

A chapter in Global Challenges to CSR and Sustainable Development, 2021, pp 3-19 from Springer

Abstract: Abstract Several pressing issues of the world today are strongly related to the failures of sustainabilitySustainability as well as corporate and individual responsibility Responsibilities . Obviously, we need a wide range of toolset to tackle those problems, including regulatory and voluntary measures, according to the nature and severity of the issue. The awareness of the necessity to incorporate sustainabilitySustainability and responsibility Responsibilities into the decision makingDecision making also at the micro level became common. We can witness how specific companies committed themselves to manage their CSR Corporate Social Responsibility(CSR) activities at a strategic level and how they mobilise their core businessCore business expertise to tackle social and environmental problems – through their operation, volunteering, in-kind assistance, financial assistance, and further CSR Corporate Social Responsibility(CSR) tools. However, we can also witness several other companies obviously missing the point which areas and problems they really need to focus on when it comes to responsible businessResponsible businesses practices. In 2015, the United NationsUnited Nations set up 17 Sustainable Development GoalsSustainable Development Goals (SDGs) (UN SDGs Sustainable Development Goals (SDGs) ) which provide an applicable framework for companies to find the right direction how they can contribute best to solve the most pressing sustainabilitySustainability issues. By 2030, several companies committed themselves to end poverty, manage inequalitiesInequalities, handle the problem of climate changeClimate change, etc. thus creating a better future for the earth and humanityHumanity. This chapter highlights perspectivesPerspectives and approaches of CSR Corporate Social Responsibility(CSR) and provide case studies upon how economic Economics , social, and ecologicalEcological problems are addressed by the corporate world. Those examples can serve either as role models or as lessons for companies to direct their interests to solving the most pressing issues and to properly develop their own CSR Corporate Social Responsibility(CSR) strategiesStrategies.

Keywords: CSR; Corporate social responsibility; Sustainability; Philanthropy; Altruistic; Ethical; Strategic; Market-oriented; Competence-oriented; SDG; Sustainable development goals; Core business; Competitiveness; CSV; Creating shared value; Peripheral; Dispersed; Constricted; Promotional; Value creating; CRM; Cause related marketing; Credibility; Loyalty; Sponsorship; Ecological; Environmental; Perspectives; Economic; Congruence; Priority (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-62501-6_1

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DOI: 10.1007/978-3-030-62501-6_1

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