Theoretical Insights into the Relation Between CSR and Employer Attractiveness

Silke Bustamante ()
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Silke Bustamante: Hochschule für Wirtschaft und Recht Berlin

A chapter in Corporate Social Responsibility and Employer Attractiveness, 2021, pp 7-17 from Springer

Abstract: Abstract This chapter first conceptualizes CSR and then gives an overview about theoretical concepts that potentially explain the impact of CSR on employer attractiveness. It describes how CSR may signal trustworthiness, and analyses under which conditions it contributes to person-organization fit and self-identification. The functions and goal of employer branding are outlined and the relation between CSR, employer branding and trust is highlighted.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-68861-5_2

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DOI: 10.1007/978-3-030-68861-5_2

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