Epilogue: Net Positive

Uwe G. Schulte

A chapter in Sustainable Business, 2024, pp 351-361 from Springer

Abstract: Abstract In this December 2021 episode of “Off the Shelf”, Uwe Schulte discusses the book “Net Positive—How Courageous Companies Thrive by Giving More Than They Take” with co-author Andrew Winston. The book, co-written with Paul Polman, explores how businesses can create a positive societal impact while thriving economically. Winston outlines the concept of “net positive” as companies making money by solving global problems and improving stakeholder well-being. He emphasizes ownership of impacts across the value chain, transparency, and collaboration. Winston shares insights on leveraging sustainability for business opportunities, highlighting Unilever’s Lifebuoy soap as a case study. The conversation also touches on the challenges of achieving significant sustainable progress and the importance of collective courage among leaders. The episode concludes with an encouragement to explore the book for practical strategies in advancing sustainability.

Date: 2024
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DOI: 10.1007/978-3-031-58596-8_20

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