Public Relations and Sustainability: Points of Friction in a Complex Relationship

Sigrid Kannengießer (), Lennart Rettler (), Ulrike Röttger () and Helena Stehle ()
Additional contact information
Sigrid Kannengießer: Department of Communication, University of Münster
Lennart Rettler: Department of Communication, University of Münster
Ulrike Röttger: Department of Communication, University of Münster
Helena Stehle: Department of Communication, University of Münster

A chapter in Strategic Sustainability Communication, 2025, pp 35-52 from Springer

Abstract: Abstract We model public relations as a specific form of strategic communication that plays a crucial role in the transformation toward sustainability that encompasses social, ecological, and economic aspects in equal measure. Such transformation is urgently needed because of the multiple crises that societies are facing worldwide. Drawing on existing literature, we discuss three different modes of the relationship between sustainability and public relations, namely (1) public relations about sustainability, (2) public relations for sustainability, and (3) the sustainability of public relations. Analyzing the interrelationship of these different modes, we reveal points of friction between them that must be acknowledged if the crucial role and responsibility of public relations in the transformation are to be impactful.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-031-89486-2_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031894862

DOI: 10.1007/978-3-031-89486-2_3

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().