Integrating Sustainable Practices in Business

Manuela Gussoni
Additional contact information
Manuela Gussoni: Bureau Veritas Nexta

Chapter 7 in Integrating Strategic Sustainability Practices in Business, 2026, pp 157-170 from Springer

Abstract: Abstract Despite increasing investments in environmentally and socially responsible products and services, many companies struggle to translate their sustainability efforts into tangible financial returns. This disconnect often leads to frustration among business leaders, who find it challenging to effectively embed sustainability into core strategic decision-making and unlock its full value potential. This chapter demonstrates how the concepts and tools introduced in previous chapters can be integrated into the corporate decision-making process to develop strategic plans that not only advance sustainability goals but also enhance profitability. Far from being solely an ethical obligation, sustainability integration is a strategic imperative that strengthens risk management, improves stakeholder engagement, and drives long-term value creation. To support this integration, this chapter introduces a framework for business model innovation that enables organizations to enhance their economic, environmental, and social performance. Strategic consultants can play a key role in this process by helping companies align their sustainability objectives with market dynamics, customer expectations, and competitive positioning. This includes guiding clients in the creation, refinement, and transformation of business models that are both resilient and future-oriented. This chapter further explores the distinctions between circular business models and sustainable business models, analyzing their respective value propositions and profitability potential. Finally, it presents practical tools such as business planning methodologies and cost–benefit analysis techniques to demonstrate how sustainability-driven innovations can be financially viable and strategically advantageous.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-032-09617-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9783032096173

DOI: 10.1007/978-3-032-09617-3_7

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().