The Common Good and Social-Competitive Creativity

Mario Molteni ()
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Mario Molteni: Catholic University of Sacred Heart

Chapter Chapter 5 in Christian Ethics and Corporate Culture, 2014, pp 69-79 from Springer

Abstract: Abstract What does it mean for the top management of a corporation pursuing common good by doing business activities? This communication intends to give a contribution in answering to this question from a perspective typical of management studies. Given a competitive strategy, the first step towards CG is the activation of a dialogue mechanism with various groups of actors in order to identify principal areas of need. A clear and decisive understanding of social issues is indeed a condition to shape a more valid strategy. Before trying to respond to these social issues, the corporate executive must screen them using two criteria: ethical and historical. Once legitimate social needs have been identified for the corporate strategy, there is the problem of how to integrate them into this strategy. This communication proposes a pyramid that identifies five efficiency levels in answering social needs. Conclusions remark that when for the top management of a corporation pursuing common good principally means searching innovative solutions to satisfy more effectively the expectations of one or more groups of stakeholders. It tends to make these solutions factors in developing the competitiveness of a company. Thus, it becomes synonymous with business creativity aimed also at satisfying everyone’s expectations.

Keywords: Corporate Social Responsibility; Human Resource Management; Corporate Strategy; Social Expectation; Organise Crime (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-00939-1_5

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DOI: 10.1007/978-3-319-00939-1_5

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