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Samuel O. Idowu ()

A chapter in Dictionary of Corporate Social Responsibility, 2015, pp 29-59 from Springer

Abstract: Abstract Initiated almost 20 years ago by Robert Kaplan and David Norton (and further developed by their Palladium Group team), Balanced Scorecard measures organizational performance in four ‘balanced’ perspectives:

Keywords: Corporate Social Responsibility; Business Ethic; Corporate Governance; Balance Scorecard; Brand Management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-10536-9_2

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DOI: 10.1007/978-3-319-10536-9_2

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