Beiersdorf: Generating Joint Added Value Through Collaboration, Planning, and Evaluation

Daniel Weber () and Dorle Bahr ()
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Daniel Weber: Beiersdorf AG
Dorle Bahr: Beiersdorf AG

A chapter in Sustainable Value Chain Management, 2015, pp 109-121 from Springer

Abstract: Abstract The cosmetics company Beiersdorf AG, globally known for its brands Nivea, Eucerin and LaPrairie, placed importance on social responsibility ever since it was founded 130 years ago. The last few years saw a re-organization and improvement of its global supply chain. Simultaneously, a new sustainability strategy was worked out and CSR has been embedded more thoroughly in business processes. Sustainable value creation through cooperation is an essential part of its supply chain strategy and daily operations.

Keywords: Supply Chain; Global Supply Chain; Sustainability Strategy; Order Management; Sustainable Supply Chain (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-12142-0_2

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DOI: 10.1007/978-3-319-12142-0_2

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