The CSR Rationale of Strategy Development: Responsibility

Friedrich Glauner
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Friedrich Glauner: Cultural Images Values Management

Chapter 4 in Future Viability, Business Models, and Values, 2016, pp 35-38 from Springer

Abstract: Abstract The call for a new holistic sense of responsibility in business (Corporate Social Responsibility) wants to break free from the constraints of short-termist, exploitative corporate strategies. It encourages enterprises to stop measuring their success solely in terms of the primacy of short-term financial return and to remember long-term sustainability. From this standpoint of sustainability, we are dealing with not one monetary bottom line, but the triple bottom line of economic, ecological, and social effects of our commercial and social life, as defined by section 8 of the Johannesburg Declaration on Sustainable Development (A/CONF.199/20; http://www.un-documents.net/jburgdec.htm ) and, in its wake, Elkington (1997) and Fisk (2010).

Date: 2016
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DOI: 10.1007/978-3-319-34030-2_4

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