Jindal Stainless Limited’s Perspective on Corporate Social Responsibility: A New Strategic Dimension

Rajiv Williams ()
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Rajiv Williams: YSM (Retd)

A chapter in Corporate Social Responsibility in India, 2017, pp 117-131 from Springer

Abstract: Abstract The perspective of Corporate Social Responsibility (CSR) of a developed economy and an emerging economy is distinctly different. While, in a developed economy, Corporates have the option of choosing the nature of its CSR intervention; but, in an emerging economy, such flexibilities may not be possible. Hence, as CSR professionals, especially in an emerging economy, as that of India, one needs to be endemic in their facilitation and understand and support the reality of economic growth and bring about a direct relationship of ‘inclusive growth’ with social development. Interestingly, in India, the CSR mandate of the Companies Act, 2013 also supports a national development agenda. This paper seeks to understand the various CSR implementation strategies available and explore, in particular, Jindal Stainless Limited (JSL), India’s largest and the only fully integrated Stainless Steel manufacturing Company’s CSR implementation, through its Case Study.

Keywords: Charity Welfare Philanthropy (CWP); Sustainable CSR; CSR implementation; Cheque book philanthropy; Grameen Dukan; Jindal Stainless Limited Foundation; Private-private-public-people partnership (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-41781-3_9

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DOI: 10.1007/978-3-319-41781-3_9

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