Influencing Employer Attractiveness by Connecting Corporate Social Responsibility and Diversity Management

Martina Stangel-Meseke ()
Additional contact information
Martina Stangel-Meseke: University for Economics and Management

A chapter in Corporate Social Responsibility and Diversity Management, 2017, pp 191-208 from Springer

Abstract: Abstract Demographic change (low labor supply) and tertiarization (higher demand in knowledge-intensive professional activities/jobs which are characterized by human interaction and innovation) in globally operating companies lead to a shortage of labor and bring on a change from an employer market to an employee market. The current situation in companies is characterized by the fact that target groups can choose their employer and that the topic of “employer attractiveness” is developing into a crucial competitive advantage for companies. In this context, identifying factors that increase employer attractiveness is of special relevance. Studies indicate that the construct of corporate social responsibility (CSR) is a significant factor when it comes to choosing a profession. It is, however, also pointed out that the specific effect of CSR in the context of choosing an employer has not been sufficiently researched by the industry. By means of a qualitative analysis of the studies on factors which increase employer attractiveness, this article shows the relevance of both CSR and diversity management (DiM) as influencing factors. Based on the analyses, an integrative model which summarizes the analytically derived CSR and DiM factors, and which allows to give recommendations for action with regard to influencing employer attractiveness, is presented. The result is that only applied as joint corporate strategies, CSR, and DiM can facilitate the management of perceived employer attractiveness.

Keywords: Corporate Social Responsibility; Corporate Social Performance; Global Reporting Initiative; Corporate Social Responsibility Performance; Employer Branding (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-43564-0_11

Ordering information: This item can be ordered from
http://www.springer.com/9783319435640

DOI: 10.1007/978-3-319-43564-0_11

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().