The World Wide Web and the Social Media as Tools of CSR Communication

Paul Capriotti ()
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Paul Capriotti: Universitat Rovira i Vigili

A chapter in Handbook of Integrated CSR Communication, 2017, pp 193-210 from Springer

Abstract: Abstract The increasing development of the Web 2.0 and the Social Networks has opened a wide range of tools for communication and public relations. Today, online communication has become a key aspect in the Integrated Communication management of every organization, changing the way they communicate and establish relationships with their stakeholders. The impact of the Internet in CSR communication has a relevant difference before and after the massive access to the web technology, moving from unidirectional CSR communication to interactive CSR communication. This chapter points out the main traits that define the communication of Corporate Social Responsibility through the Internet. This may contribute to identifying the key challenges that the communication has as a relevant function in the management of corporate responsibility, nowadays and in the near future.

Keywords: Internet; Web 2.0; Social media; Social networks; CSR; Integrated communication; Interactive communication (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-44700-1_11

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