Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices

Shintaro Okazaki () and Hector D. Menendez ()
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Shintaro Okazaki: King’s College
Hector D. Menendez: University College

A chapter in Handbook of Integrated CSR Communication, 2017, pp 225-234 from Springer

Abstract: Abstract This chapter provides an initial conceptualization of virtual social corporate responsibility (CSR) dialog and a preliminary examination of global firms’ Twitter CSR communications. Combining Web 2.0 and customer engagement, virtual CSR dialog could be a powerful tool to establish participative and collaborative relationships between the firm and its clients. However, our analysis of 8 global firms’ Twitter CSR accounts reveals that the level of firm–customer interactions is extremely low, while the level of customer–customer interactions is relatively active.

Keywords: Customer engagement; Internet; Twitter; Virtual CSR dialog; Web 2.0 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-44700-1_13

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DOI: 10.1007/978-3-319-44700-1_13

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