Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective

Matthias Karmasin () and Gerhard Apfelthaler ()
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Matthias Karmasin: Klagenfurt University
Gerhard Apfelthaler: California Lutheran University

A chapter in Handbook of Integrated CSR Communication, 2017, pp 237-250 from Springer

Abstract: Abstract Based on a brief history and a short overview of global rankings, country-specific and comparative studies, this chapter discusses the impact of cultural differences of CSR communication in the global context. We relate CSR communication to a typology of the multinational enterprise, discuss implications for the ethical framing of CSR communication, and present different options for action before we identify needs for further research.

Keywords: CSR communication; Culture; Cross-cultural; Multinational enterprise (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-44700-1_14

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DOI: 10.1007/978-3-319-44700-1_14

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