CSR as an Economic, Ethical, and Communicative Concept

Matthias Karmasin () and Michael Litschka ()
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Matthias Karmasin: Klagenfurt University
Michael Litschka: Fachhochschule St. Pölten

A chapter in Handbook of Integrated CSR Communication, 2017, pp 37-50 from Springer

Abstract: Abstract This article gives an overall picture of CSR as economic, ethical, and communicative concept. It differentiates between CSR, Corporate Governance, and Corporate Citizenship, and locates CSR in the heart of organizational strategy. Business ethical considerations demand that responsibility of organizations in a mediatized economy are to be taken seriously by giving ethics a place in organizations. A rational and responsible way to meet these tasks is stakeholder management and integrating ethics on the institutional level of organizations. As organizations are “publicly exposed” institutions, we argue further that the only way of legitimizing organizational actions and strategies is through communication with an (unlimited) public, and this not only via strategic communication, but also with ethical deliberation and via integrated communication. The goal of the article is to make readers familiar with the history and basic concepts of CSR and to stimulate thoughts about the connection of CSR and (integrated) communication.

Keywords: Corporate social responsibility; Corporate governance; Corporate citizenship; Stakeholder management; Business ethics; Mediatization (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-44700-1_3

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DOI: 10.1007/978-3-319-44700-1_3

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