Communicating Responsibility: Responsible Communication

Franzisca Weder () and Matthias Karmasin ()
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Franzisca Weder: Klagenfurt University
Matthias Karmasin: Klagenfurt University

A chapter in Handbook of Integrated CSR Communication, 2017, pp 71-86 from Springer

Abstract: Abstract Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

Keywords: CSR; Sustainability; Institutionalized CSR; Critical PR; Organizational communication; Quadruple bottom line (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-44700-1_5

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