Technology Adoption at the BOP Markets: Insights from Turk Telekom’s Focus on Inclusive Business

Dicle Yurdakul (), Seda Müftügil Yalçın () and Zeynep Gürhan-Canlı ()
Additional contact information
Dicle Yurdakul: Kemerburgaz University
Seda Müftügil Yalçın: Koç University
Zeynep Gürhan-Canlı: Koç University

A chapter in Sustainability in a Digital World, 2017, pp 225-239 from Springer

Abstract: Abstract The post 2015 agenda on sustainable development has emphasized the role of science, technology and innovation in promoting sustainable development (Chandran et al., Tech Monitor 14–19, 2015; Dosi and Freeman, in Dosi et al. (eds), Laboratory of economics and management (LEM), Sant’Anna School of Advanced Studies, Pisa 1988; Fagerberg et al., in Hall and Rosenberg (eds), Handbook of the economics of innovation, North Holland, 2010). The chapter examines Turk Telekom’s “Life is Simpler with Internet” initiative, which is an inclusive business activity that has contributed to both company’s sustainable market development and also to sustainable development goals in the Turkish context. By targeting to bridge the digital divide that persists in Turkey, the initiative depicts how Information and Communication Technology (ICT) is capable of reducing particular types of market separations between consumers and producers at the BOP, and thus facilitating market development at BOP (Tarafdar and Singh, Proceedings of SIG GlobDev 4th annual workshop, Shanghai, 2011). Considering the fruitful outcomes of this project, and business and social impact that could be created through the proliferation of ICT in BOP markets, the authors recommend companies to employ long-term, iterative efforts of awareness creation, knowledge and skill development and technology appropriation to reap the desired benefits.

Keywords: Corporate Social Responsibility; Social Impact; United Nations Development Program; Consumer Trust; Mobile Banking (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-54603-2_19

Ordering information: This item can be ordered from
http://www.springer.com/9783319546032

DOI: 10.1007/978-3-319-54603-2_19

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().