Women Symbolism in Marketing: Are the Human Rights Legit?

Debarati Das Gupta () and Aruna Das Gupta ()
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Debarati Das Gupta: International Management Institute
Aruna Das Gupta: International Management Institute

A chapter in Building New Bridges Between Business and Society, 2018, pp 235-241 from Springer

Abstract: Abstract Women’s Rights in India has always remained an underprivileged topic to ponder upon and in practical terms. The Indian Constitution prohibits discrimination on the basis of sex, but the position of women remain unequal. This can be exemplified using many sectional case studies based on crime, population index and educational pedagogics. Our primal focus will be on the exploitation of symbolism of women, i.e. violation of their basic human rights to be discriminated—here, explained through unnecessary marketing objectifications. Although much has been written on this matter, none of the studies have referred to their (women’s) violation of human rights. Our paper ponders upon this exclusively.

Keywords: Woman empowerment; Human rights; Marketing; Ethics (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-63561-3_15

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DOI: 10.1007/978-3-319-63561-3_15

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