Sustainable Assortment Policy: Possibilities of Differentiation and Profiling for the Food Sector

Christoph Willers () and Victoria Aydin ()
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Christoph Willers: CBS Cologne Business School
Victoria Aydin: CBS Cologne Business School

A chapter in Building New Bridges Between Business and Society, 2018, pp 71-81 from Springer

Abstract: Abstract The food retail industry in Germany as the most important sales channel for food achieved an overall turnover of approx. 175 billion euros (only food) in 2012 (TradeDimensions 2013). The sector is marked by few great actors. The four key players (Edeka, REWE, Schwarz Gruppe, Aldi) unite a sales portion of about 85% (Federal Cartel Authority 2014, p. 10) and, moreover, realise the determining sales increases in the market. This structure leads to an intensive competition amongst the traders, as well as to a relatively low prize level for food and therefore to a pressure on the margins of the food industry. Due to the tension, trading companies are looking for possibilities of differentiation which will have a positive effect on the results.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-63561-3_5

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DOI: 10.1007/978-3-319-63561-3_5

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