The Bosch Group’s Approach to Innovation and Sustainability Communication

Bernhard Schwager ()
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Bernhard Schwager: Robert Bosch GmbH

A chapter in Innovation Management and Corporate Social Responsibility, 2018, pp 181-194 from Springer

Abstract: Abstract The Bosch Group does business in an increasingly sustainable manner with the aim of securing its long-term success and protecting natural resources. In other words, in all of its activities, Bosch takes its responsibility for society, the environment and the climate, its associates and young talents, and its products and customers into account. Sustainability is a subject that affects the entire company, across functions and hierarchical levels. This is reflected in the Bosch vision and corporate strategy. The Bosch Group’s “Invented for life” strategic leitmotiv plays a defining role in its product portfolio. This paper provides examples that show how protecting the environment and contributing to a sustainable economy are central to the Bosch approach to doing business. Environmental protection drives innovation at the company, and is at the root of many innovations, products, and services. In fact, more than 50% of the Bosch research and development budget—over three billion euros—goes toward developing products that conserve resources and save energy. Bosch aims to improve the quality of life with innovative, useful, and beneficial products and services that meet the highest standard of quality.

Keywords: Bosch Group; Sustainability Communication; Product Portfolio; Bosch Research; Sustainability-related Topics (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-93629-1_10

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DOI: 10.1007/978-3-319-93629-1_10

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