Sustainability and Business at a Crossroads: The Idea of Positive Investments in Creating Shared Value

Mariela M. Vargova ()
Additional contact information
Mariela M. Vargova: Sustainability and Impact Investments, Rockefeller & Co

A chapter in Corporate Sustainability, 2013, pp 89-102 from Springer

Abstract: Abstract In this chapter, I engage with two leading and complementary contemporary theories of economic and business sustainability – the macroeconomic concept of sustainability as an intergenerational equity of transferring wealth from present to future generations, and the microeconomic approach of Creating Shared Value that offers new ways of connecting business strategy, economic growth and social prosperity. In both theories, I explore the idea of positive investments and their innovative distributive strategies that pursue sustainable long-term growth and offer solutions to existing and future economic, societal and environmental risks. These approaches re-envision the way we can think of and measure sustainable development at national and corporate levels, prompting governments, local communities, investors, citizens, and businesses to find novel forms of participation and collaboration in global and interconnected markets.

Keywords: Corporate Social Responsibility; Business Strategy; Vertical Integration; Corporate Sustainability; Transparent Market (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-642-37018-2_4

Ordering information: This item can be ordered from
http://www.springer.com/9783642370182

DOI: 10.1007/978-3-642-37018-2_4

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().