Literature Review of Corporate Social Responsibility

Shuo Wang
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Shuo Wang: School of Wuhan University

Chapter Chapter 2 in Chinese Strategic Decision-making on CSR, 2015, pp 7-28 from Springer

Abstract: Abstract The early roots of corporate social responsibility can be traced back to 1917, when Henry Ford announced that the aim of Ford Motor company is that “To do as much as possible for everybody concerned, to make money and use it, give employment, and send out the car where the people can use it… and incidentally to make money” (Lee 2008, p. 54). Eighty years later, Henry Ford’s great-grandson, William Clay Ford Jr emphasised that Ford company valued all stakeholders’ interests as well as the social welfare of employees and shareholders, as he said that “we want to find ingenious new ways to delight consumers, provide superior returns to shareholders and make the world a better place for us” (Meredith 1999, p. 157).

Keywords: Corporate Social Responsibility; Corporate Social Performance; Corporate Reputation; Corporate Citizenship; Corporate Philanthropy (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-44997-4_2

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