Organ Donation as CSR Activity: A Case on an Innovative Co-Initiative by Mindtree & MOHAN Foundation

Joy Mukhopadhyay () and Arka Ghosh ()
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Joy Mukhopadhyay: Kengeri Satellite Town
Arka Ghosh: XLRI–Xavier School of Management

A chapter in A Casebook of Strategic Corporate Social Responsibility, 2022, pp 171-186 from Springer

Abstract: Abstract With the advent of the industrial revolution, industry houses started performing philanthropic activities mostly for their employees. In relatively recent times, such activities graduated to what is known today as the Corporate Social Responsibility (CSR). It has stemmed from the realization that a business exists for the larger good of the society, and it must give back to society (Diamond, J. in Collapse: How societies choose to fail or succeed, Penguin, Diamond, J. (2011). Collapse: How societies choose to fail or succeed. Penguin.). Also, there is a great deal of brand image dynamics associated with such activities. The GOI recently brought in a law, making CSR compulsory for businesses whose revenue was above a particular band. Different companies engage in various CSR activities. Probably the easiest and commonest is a donation to charity. However, the donation of eyes and other body organs as CSR activity is a relatively new phenomenon. We study such an initiative by an Indian IT firm in partnership with an Indian NGO, that went ahead and successfully implemented this novel concept. This is a unique concept by an Indian corporate. Replication of this initiative is a requisite from other firms in India to address the enormous gap between demand and availability of organs.

Keywords: Corporate Social Responsibility; Organ donation; Philanthropy (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-981-16-5719-1_11

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DOI: 10.1007/978-981-16-5719-1_11

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