Corporate Social Responsibility and Sustainability Development Mapping: Practical Application Beer and Nigel Roome Model

Santosh Basavaraj () and Sreelakshmi. P
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Santosh Basavaraj: CHRIST (Deemed To Be University)
Sreelakshmi. P: CHRIST (Deemed To Be University)

A chapter in A Casebook of Strategic Corporate Social Responsibility, 2022, pp 11-38 from Springer

Abstract: Abstract Toyota is one of the highly appreciated companies for CSR performance in India. The central theme of this research paper is to apply Beer’s and Nigel Roome model of sustainability to the Japanese automobile manufacturer operating in India. In the first part of analysis, we have discussed the relevance of Beer’s model to the Toyota CSR activity. In the second part of analysis, we make an effort to take forward the work of Basavaraj et al. (2018) who framed the questionnaire to map the Nigel Roome model to Toyota CSR case. The contribution of this case is to bring the new dimension in data presentation and analysis of Roome theoretical model on weak sustainability versus strong sustainability. The case analysis provides new insights for CSR managers to map their performance pictorially using Tableau software. Finally, we conclude, Toyota follows significant components of cybernetic model. Due to conscious effort of Toyota, India has positioned itself substantially well in the CSR ranking.

Keywords: Mapping theoretical model; Cybernetics model; Corporate social responsibility; Sustainability development; Holistic view; Stakeholder approach (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-981-16-5719-1_2

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DOI: 10.1007/978-981-16-5719-1_2

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