Adoption of Banking Products and Services by Young People: Motives, Terms, and Preferences

Michal Buszko (), Leszek Dziawgo (), Dorota Krupa and Malwina Chojnacka
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Michal Buszko: Nicolaus Copernicus University
Leszek Dziawgo: Nicolaus Copernicus University
Malwina Chojnacka: Nicolaus Copernicus University

A chapter in Eurasian Business Perspectives, 2020, pp 299-316 from Springer

Abstract: Abstract The paper refers to the phenomenon of adoption of bank products and services by young people (up to 26 years old) in Poland with taking into account children, youths, and young adults as clients of banks. The purpose of the paper is to identify and characterize the motives, terms, and preferences of using banking products and services by the mentioned groups. The research was conducted by studying literature, analyzing bank offers, as well as investigating the group of 209 young people (up to the age of 26) with CAWI technique in the period of January–February 2017. The study confirmed that adoption of banking products and services is primarily dependent on level of education and place of residence. Young people start adopting banking products and services before they become adults and they use them in an active and frequent manner in contrary to other financial services. People under 26 usually use many but simple products. The choice of banking offers is primarily determined by shopping and payments, and the use of credit is very limited.

Keywords: Banks; Young people; Financial products and services; Preferences (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-35051-2_20

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DOI: 10.1007/978-3-030-35051-2_20

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