Analysing Customers’ Opinions Towards Product Characteristics Using Social Media

Liviu-Adrian Cotfas (), Camelia Delcea () and Ionut Nica ()
Additional contact information
Liviu-Adrian Cotfas: Bucharest University of Economic Studies
Camelia Delcea: Bucharest University of Economic Studies
Ionut Nica: Bucharest University of Economic Studies

A chapter in Eurasian Business Perspectives, 2020, pp 129-138 from Springer

Abstract: Abstract With the ever-increasing number of social media messages posted daily, millions of users express opinions on various subjects, including opinions concerning the characteristics of products and services that they have already bought or they intend to buy in the near future. Accurately knowing the opinions of such a large number of users in near real time would be invaluable for the companies marketing those products. Thus, in the present paper, we propose an approach based on Semantic Web technologies, natural language processing and machine learning for accurately analysing the social media messages posted on Twitter. Compared to existing approaches, which mainly focus on determining the opinion of the user concerning the entire product, the approach proposed in the present paper offers deeper insights, by taking into consideration the fact that a user might have different and sometimes even contradictory opinions concerning the various characteristics of a single product. We start by creating an ontology for representing the relationships between the products and their characteristics, ontology that is also used for performing named entity recognition, given the fact that various users can employ different terms for referring to the same concept. The ontology is afterwards used in order to filter from the huge number of tweets published every minute only the ones that can prove relevant for the analysis. In the next step, aspect-based sentiment analysis is employed in order to determine the sentiment expressed by the social media user regarding one or several characteristics of the analysed product. The results of the analysis are stored as semantically structured data, thus making it possible to fully exploit the possibilities offered by Semantic Web technologies, such as inference and accessing the vast knowledge in Linked Open Data, for further analysis.

Keywords: Named entity recognition; Social media analysis; Semantic web; Sentiment analysis; Social media (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-48505-4_9

Ordering information: This item can be ordered from
http://www.springer.com/9783030485054

DOI: 10.1007/978-3-030-48505-4_9

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().