The Compatibility of Outside-In and Inside-Out Strategic Approaches

Slobodan Adžić ()
Additional contact information
Slobodan Adžić: University Union – Nikola Tesla

A chapter in Eurasian Business Perspectives, 2020, pp 189-199 from Springer

Abstract: Abstract The aim of this chapter is to reveal the compatibility of the most important strategic approaches. Moreover, through a critical discussion of the key literature relating to the issue and a business case analysis, the author will suggest a preferred flow of strategic analysis in a business case, based on the compatibility of strategic approaches. The epistemological stance of the author is critical realism. The two most important strategic approaches in strategic management are the outside-in and inside-out. The author argues that there is enough evidence as theoretical findings and practical implications that the outside-in and inside-out approach in strategy could be compatible. Among the evidence, the central point is dedicated to the business case of HIP Petrohemija, as a fine example of why the approaches are compatible, as well as the proper flow of strategic analysis. The chapter suggests that the flow of strategic analysis in strategic marketing should start with the outside-in environmental analysis, in order to understand the opportunities and boundaries of the market and discover a fit on market, and then it should continue with the inside-out internal audit, in order to find out the inner capabilities and the core competence.

Keywords: Strategic Approaches; Outside-In Approach; Inside-Out Approach; Strategic Management (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-52294-0_12

Ordering information: This item can be ordered from
http://www.springer.com/9783030522940

DOI: 10.1007/978-3-030-52294-0_12

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().