Business Social Network (BSN): Does the Business Escape from Reality Impossible?

Nikolay Sterev, Monika Sabeva, Ralitza Zlateva and Veronika Dimitrova
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Nikolay Sterev: University of National and World Economy
Monika Sabeva: University of National and World Economy
Ralitza Zlateva: University of National and World Economy
Veronika Dimitrova: University of National and World Economy
Authors registered in the RePEc Author Service: Николай Щерев

A chapter in Eurasian Business Perspectives, 2020, pp 129-144 from Springer

Abstract: Abstract The chapter aims to define and analyze the preconditions for attending to the global business social networks (BSNs) and to discover attitudes of business managers for participation in open-source business social networks (BSNs). The data for analysis are found by deep interview techniques within Bulgarian business managers. The analysis is based on descriptive analysis of the levels of the business social networking’s acceptance and statistical analysis of its dependence by some business demographic characteristics, e.g., size of business, type of city, and levels of management structure. The chapter adopts the BSN model which is the key for business success in the next Web 5.0 Society not just for the developed countries but also for the developing ones. In this context, the results of the empirical analysis help to understand the business attitude of managers to attend social business networking, particularly in Bulgaria. Three main pillars of social networking inclusion, trust, community, and information, are discussed. Furthermore, the smaller business is less ready to share business information because of less trust of the other businesses as well as marginalizing their role in the community. Not surprisingly, the findings explain the low participation in business networks of Bulgarian businesses and gives the main point of further development of the business models for developing countries—particularly in Bulgaria.

Keywords: Social business network; Business digitalization; Web 5.0; Industry 4.0 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-52294-0_8

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