Business Model Analysis of Veterinary Clinic: The Case Study

Karolina Beyer ()
Additional contact information
Karolina Beyer: University of Szczecin

A chapter in Eurasian Business Perspectives, 2021, pp 141-152 from Springer

Abstract: Abstract In the article, the theoretical and empirical considerations about business models in veterinary clinics were taken. There are two main objectives of the article. The first aim is to present the results of the research conducted on the business model used by a veterinary clinic in Poland, and the second is to present proposed recommendations to management problems in veterinary practices. To achieve the objectives, an analysis of the business model used in the veterinary clinic was conducted. The method used in the research was the business model canvas, interviews with the clinic owner and manager were carried out, and online survey with customers was conducted. The research hypothesis is that the changing conditions of the economic environment necessitate a change in the business model of running veterinary practice. There is no universal business model for a veterinary practice. This model must be adapted to the specifics of the functioning of entities in formal and legal terms. As a result of the completed research, a holistic image of the veterinary clinic was created, as well as an analysis of its business model. As a part of the study, the clinic’s offer and value proposition were analyzed; also the client segment and key partners were identified. In the research, the analysis of key activities and resources of the company was conducted, and sources of revenues and costs of the examined entity were determined. As a result of the study, the author proposed some recommendations of management activities to implement in veterinary clinics.

Keywords: Business model; Business model analysis; Management in veterinary units; Veterinary business (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-65085-8_9

Ordering information: This item can be ordered from
http://www.springer.com/9783030650858

DOI: 10.1007/978-3-030-65085-8_9

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().