The Effects of Experiential Values to Mall Repatronage Intention in Kota Kinabalu Context

Fasihah Farhanah Ahmad Farrid () and Imelda Albert Gisip ()
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Fasihah Farhanah Ahmad Farrid: Faculty of Business and Management, Universiti Teknologi Mara, Cawangan Sabah
Imelda Albert Gisip: Faculty of Business and Management, Universiti Teknologi Mara, Cawangan Sabah

A chapter in Eurasian Business and Economics Perspectives, 2021, pp 143-158 from Springer

Abstract: Abstract The aim of this study is to examine the effects of experiential values to mall repatronage intention in Kota Kinabalu context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, which are identified in the dimension of consumption values. This study is set as a quantitative study with sample size comprising 250 Kota Kinabalu patrons from the 4 major shopping malls with different characteristics in this city involving 1Borneo Hypermall, Suria Sabah, Karamunsing Complex, and Imago. Results of this study found that emotional value has a significant impact on mall repatronage intention. This indicates that positive emotional value predicts an increase in the patronage intention in the shopping mall. Apart from that, another important finding in this study is that sensory appeal value also has strong effect to the patrons attracted to repatronize the mall. These findings strengthen the three dimensions from consumption values theory and behavioral intention which hold that emotional value, social value, and sensory appeal value are important factors affecting mall repatronage intention. Lastly, this study provides essential understanding of the way contemporary Kota Kinabalu patrons can be effectively segmented and targeted by retailers and marketers among existing shopping malls with another soon to be developed around the city.

Keywords: Shopping mall; Experiential values; Repatronage intention; Kota Kinabalu; Malaysia (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-65147-3_10

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DOI: 10.1007/978-3-030-65147-3_10

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