Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?

Povilas Foktas () and Palmira Jucevičienė ()
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Povilas Foktas: Vytautas Magnus University
Palmira Jucevičienė: Kaunas University of Technology

A chapter in Eurasian Business and Economics Perspectives, 2021, pp 249-264 from Springer

Abstract: Abstract The aim of the chapter is to justify which theories have the motivation potential applicable to employees of Generation Y. The research was based on a selection of Lithuanian employees, whose socioeconomic situation is particularly deeply known by the authors of this chapter. Replies were submitted by 107 respondents. Ninety-nine were identified as respondents, who fully met the characteristics of the Y generation. Maslow’s Hierarchy of Needs theory helps to draw attention to the fact that an organization has to focus on the higher needs of esteem and self-actualization in order to motivate its employees. Herzberg’s theory is also not easily applicable to the motivation of the Generation Y employees, because it is hard to apply it in different social contexts. Vroom’s Expectancy theory and its development, performed by Porter and Lawler is highly important for the motivation of Generation Y. Goal setting Theory of Motivation may be used. It is important to ensure that the goal given to employees is understandable, clear, and can be implemented. An organization that can ensure all these factors can expect to motivate employees of Generation Y.

Keywords: Motivation theories; Generation Y; Motivation of employees (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-71869-5_16

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