Luxury Goods and the Country-of-Origin-Effect: A Literature Review and Co-citation Analysis

Katharina Stolz ()
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Katharina Stolz: University of Stuttgart

A chapter in Eurasian Business and Economics Perspectives, 2021, pp 101-119 from Springer

Abstract: Abstract The paper advances the research in the field of the country-of-origin-effect (COE) by adding a systematic and comprehensive overview of the COE in the field of luxury products across various industries. The literature review analyzes 34 articles in-depth and strengthens the COE, as in twenty studies an effect was observed. All in all, the literature review shows that consumers appreciate information about the CO and take it into account in their decision-making and product evaluation process. Still, the analysis also emphasizes the varying importance of the COE in relation to different industries, in particular the accessories, automotive, fashion, and food industries. An effect was most often reported when investigating accessories like luxury watches. Furthermore, the review confirms the wide variety of defining a luxury product, which is also reflected on the major differences regarding the selected stimulus material used in the analyzed studies. Nevertheless, none of the analyzed studies investigated product innovations, but rather focused on well-established items. In addition, a citation and co-citation analysis was performed showing a weakly connected citation network based on the network density. The analysis of the citation network further revealed one dominant authorship.

Keywords: Citation analysis; Country-of-origin; International market; Literature review; Luxury good; Strategic marketing (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-77438-7_7

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DOI: 10.1007/978-3-030-77438-7_7

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