Motivation Toward Plugin Hybrid Electric Vehicles to Reduce Transport Carbon Emission in Malaysia: A Conceptual Paper

Haider Ali Abbasi (), Zullina Bt Hussain Shaari (), Wajiha Moughal () and Izwan Nazirin Bin Ismail ()
Additional contact information
Haider Ali Abbasi: Management and Humanities Department, Universiti Teknologi PETRONAS
Zullina Bt Hussain Shaari: Management and Humanities Department, Universiti Teknologi PETRONAS
Wajiha Moughal: Management and Humanities Department, Universiti Teknologi PETRONAS
Izwan Nazirin Bin Ismail: Management and Humanities Department, Universiti Teknologi PETRONAS

A chapter in Eurasian Business and Economics Perspectives, 2021, pp 163-178 from Springer

Abstract: Abstract The transport sector is the leading source of growing greenhouse gas (GHG) emissions globally. Malaysia ranks 26th globally in carbon emission, and the transport sector is the second most GHG emitter after electricity generation. Vehicles produce 85.2% of emissions and 59% of emissions come from private vehicles in Malaysia, and the best possible way to reduce transport emissions is the diffusion of Plugin Hybrid Electric Vehicles (PHEVs). The PHEVs operate on the electric battery as the battery power depletes, then start operating on a conventional engine. Consumers are observed not aware of these vehicles’ features, and their motivation is not efficient that is why the purchase of the electric vehicle is very low. Social media is a very effective tool of marketing to aware consumers, worldwide more than 51% on earth use social media, and in Malaysia, almost 81% population is active social media users. Social media can play a significant role in enhancing motivation. The study's conceptual framework is thoroughly based on secondary data that combined the incoherent frameworks proposed by different authors into a single study. This study proposed the factors that can motivate and encourage consumers to purchase these vehicles. It will also be helpful for the government to reduce the carbon emission level in pursuing Carbon Neutral Nation 2050 and Greentech Master Plan 2030 target.

Keywords: PHEVs; Sustainability; Transport emission; Motivation; Social media; Adoption (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-85304-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9783030853044

DOI: 10.1007/978-3-030-85304-4_10

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().