Behavioral Intention to Participate in Crypto Investment: The Role of Exchange Reputation

Rangga Almahendra (), Mohd Dimasqi Abandi Asmar () and Muhamad Nabawi ()
Additional contact information
Rangga Almahendra: Universitas Gadjah Mada
Mohd Dimasqi Abandi Asmar: Universitas Gadjah Mada
Muhamad Nabawi: Universitas Gadjah Mada

A chapter in Eurasian Business and Economics Perspectives, 2024, pp 301-317 from Springer

Abstract: Abstract As cryptocurrencies continue to gain mainstream recognition and popularity, social science research is becoming increasingly essential in understanding the factors contributing to their rapid growth and integration into financial investment. Based on the opportunities of this phenomenon, this research will be conducted to look at the antecedents of a person’s behavioral intention to invest in crypto assets. Our research will observe an individual’s choice to invest in crypto assets using social exchange and planned behavior theories. In this study, a construct closely related to crypto assets is also added, namely exchange reputation. We conducted an online survey involving more than 150 crypto asset investors in Indonesia and employed structural equation modeling—partial least square (SEM-PLS). Our research concludes that behavioral intention to participate in the crypto investment depends on how much the investor’s perceived positive impact influences their investment attitude. This study also demonstrates that platform reputation moderates the relationship between attitude and behavioral intention to engage in cryptocurrency investment. Finally, we discovered that the perceived negative impact does not influence the willingness to invest in crypto assets.

Keywords: Investment; Crypto assets; Company reputation; Behavioral intentions; Social exchange theory; Theory of planned behavior (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-031-55813-9_17

Ordering information: This item can be ordered from
http://www.springer.com/9783031558139

DOI: 10.1007/978-3-031-55813-9_17

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().