E-Shop Offer as a Tool Creating Value for Customer

Marcin Lewicki ()
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Marcin Lewicki: Poznan University of Economics

A chapter in Business Challenges in the Changing Economic Landscape - Vol. 2, 2016, pp 221-230 from Springer

Abstract: Abstract E-commerce, due to changes in new technologies and e-customer behavior is one of the most rapidly changing fields of science, therefore at the same time it is one of the most interesting ones. Value for customer is concept long present in the literature; nevertheless, a research gap has been identified when it comes to creating value for customer in e-commerce. There are a lot of different tools that can be used by companies in order to provide value for customer and one of the most direct and important one is company offer. The main purpose of this article is to present e-shop offer as tool creating value for customer. Moreover, elements of e-shop offer are presented and evaluated based on own research of the author. Finally I discuss trends in e-shop offer in general.

Keywords: E-commerce; Value for customer; Value creation; E-shop (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-22593-7_15

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