Formation of Marketing Mobility of Russian Institutions of Higher Education in the Market of Additional Educational Services

Olga Konina ()
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Olga Konina: Volgograd State Technical University

A chapter in Business Challenges in the Changing Economic Landscape - Vol. 2, 2016, pp 321-329 from Springer

Abstract: Abstract The article is devoted to grounding the necessity of formation of marketing mobility of Russian institutions of higher education in the market of additional educational services. The author determines the role of marketing mobility in development of higher education establishments, reveals the main parameters of marketing mobility of institutions of higher education, and defines the opportunities and prospects of increasing marketing mobility of higher education establishments through the system of additional professional education.

Keywords: Marketing mobility; Institution of higher education; The market of educational services; System of additional professional education (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-22593-7_23

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DOI: 10.1007/978-3-319-22593-7_23

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