Institutional Approach to Territory Marketing

Yulia Dubova ()
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Yulia Dubova: Volgograd State Technical University

A chapter in Business Challenges in the Changing Economic Landscape - Vol. 2, 2016, pp 331-339 from Springer

Abstract: Abstract The article is devoted to development of institutional approach to territory marketing. The authors consider territory marketing as a reflection of institutional changes in contemporary economy; detect institutional tool-set for raising marketing attractiveness of territory; work out an institutional model of economic system; compile a model of a good in regional marketing and mark out distributing policy of a region as institutional instrument of territory marketing.

Keywords: Institutional Approach; Territory Marketing; Economic System; Distributing Policy; Institutional Changes (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-22593-7_24

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DOI: 10.1007/978-3-319-22593-7_24

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