Strategic Decision-Making in the Bakery Market: Experience of SMEs in Kazakhstan

Bayanslu Markhayeva ()
Additional contact information
Bayanslu Markhayeva: Almaty Management University

A chapter in Entrepreneurship, Business and Economics - Vol. 1, 2016, pp 139-150 from Springer

Abstract: Abstract Porter’s generic strategies the theoretical basis for designing of practical recommendations on strategic decision-making since their publication. Bread-baking plants are no exception. Consumption of bread and bakery products in Kazakhstan is traditionally high. SMEs occupy a significant share of this market. The purpose of this research paper was analysis of the business environment in Kazakhstan’s bakery market and justification of SME’s competitive strategies. Research shows that this market tends to be a monopolistic competition market, especially in larger cities of Kazakhstan. Further SWOT analysis allowed us to estimate the surrounding of business and recommend differentiation as the basic model of competitive strategy for SMEs in the bakery market. The main finding is as follows. First of all bread-baking plants should maintain the mass production of tinned bread made from wheat flour of first and second grade. At the same time it is recommended to produce and increase new types of dietary bread and bread enriched with various micronutrients, and bakery products for curative, prophylactic and functional purposes. Factorial analysis of the Return on Assets and Break-Even Analysis of multiproduct manufacturing were the additional quantitative methods during this applied research.

Keywords: Competitive strategies; Bakery market; Bread-baking plant; Business environment (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-27570-3_13

Ordering information: This item can be ordered from
http://www.springer.com/9783319275703

DOI: 10.1007/978-3-319-27570-3_13

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().