Is Franchising an Efficient Tool for Entrepreneurship in the Knowledge Economy?

Necla Iyigun () and Milena Keskin ()
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Milena Keskin: University of Lodz

A chapter in Entrepreneurship, Business and Economics - Vol. 1, 2016, pp 33-42 from Springer

Abstract: Abstract Franchising relationship became a popular business format among many entrepreneurs. As a consequence it developed into an important area of entrepreneurial research. The aim of this study is to investigate the efficiency of franchising as one of the main tools of entrepreneurship in terms of the links between the increasing globalization, spatial distribution of economic activity in light of knowledge economy. The study also aims to contribute to scholarly efforts being undertaken to develop a strong theoretical foundation for understanding entrepreneurship, specifically franchising in the knowledge economy.

Keywords: Franchising; Entrepreneurship; Knowledge economy; Knowledge-based economy; Globalization (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-27570-3_4

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DOI: 10.1007/978-3-319-27570-3_4

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