Hashtag Progress: The Digital Fingerprint of Web 2.0 on Tourism and Hospitality Industry Management—A Case Study for Romania

Adina Popescu (), Dan Popescu () and Cristina State ()
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Adina Popescu: The Bucharest University of Economic Studies
Dan Popescu: The Bucharest University of Economic Studies
Cristina State: The Bucharest University of Economic Studies

A chapter in Entrepreneurship, Business and Economics - Vol. 1, 2016, pp 555-564 from Springer

Abstract: Abstract Internet evolution is rapidly changing the way we communicate, buy and behave on a day to day basis. The tourism and hospitality industry is strongly influenced by the dynamic development of web 2.0. Our main focus was to capture the online presence of top tourism organizations in Romania’s online market in terms of visibility and to get a customer feedback on the elements that influence the purchase of tourism services. The conclusions of the study underline the fact that a company’s lack of online activity negatively affects tourists trust in the organization. We also noticed the importance of social inputs in the purchase decision. The study also highlights the fact that even though the purchase funnel tends to be long, there vast online activity usually reflects in an offline purchase.

Keywords: Tourism; Hospitality; Internet; Digital (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-27570-3_42

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DOI: 10.1007/978-3-319-27570-3_42

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