New Challenges in External Environment and Business Strategy: The Case of Siberian Companies
Svetlana Kuznetsova () and
Vera Markova
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Svetlana Kuznetsova: Novosibirsk State University
Vera Markova: Novosibirsk State University
A chapter in Financial Environment and Business Development, 2017, pp 449-461 from Springer
Abstract:
Abstract The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.
Keywords: Strategic management; External environment; Customer values; Key competences; Business ecosystem (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-39919-5_33
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DOI: 10.1007/978-3-319-39919-5_33
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