The Marketing Problems of Turkish Movies in Global Markets

Askim Nurdan Tumbek Tekeoglu ()
Additional contact information
Askim Nurdan Tumbek Tekeoglu: Istanbul Ticaret University

A chapter in Financial Environment and Business Development, 2017, pp 489-497 from Springer

Abstract: Abstract In 2014 the Turkish cinema celebrated its 100th anniversary, but it is faced with marketing problems in global markets, although the Turkish theatrical market registered an impressive growth during the past 11 years. Turkish theatrical market is the second largest European growth market and the seventh largest European theatrical market. There are 63 coproductions between 2004 and 2013, and an increasing number of Turkish films and a lot of Turkish films have been selected for international film festivals and received a large numbers of awards. In spite of that fact, the filmmakers and directors cannot sell their films to international film markets. In this paper, the current marketing problems of Turkish movies and possible solutions will be discussed.

Keywords: Turkish film industry; Marketing problems (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-39919-5_36

Ordering information: This item can be ordered from
http://www.springer.com/9783319399195

DOI: 10.1007/978-3-319-39919-5_36

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().