The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market
Anda Batraga (),
Valerijs Praude (),
Jelena Šalkovska () and
Oksana Afoniceva
Additional contact information
Anda Batraga: University of Latvia
Valerijs Praude: University of Latvia
Jelena Šalkovska: University of Latvia
Oksana Afoniceva: 3V Projects Ltd
A chapter in Consumer Behavior, Organizational Strategy and Financial Economics, 2018, pp 3-23 from Springer
Abstract:
Abstract The purpose of this research is the determination the extent of influence of various stimulation methods on the behaviour of consumers while making the decision on purchase of products in the Latvian market. In the course of the research approaches to development and realization of sales’ stimulation process were used which were described in scientific literature and the results of empirical researches that were made under the leadership of the authors. In the article the following research methods were used: abstract literature analysis, Latvian residents’ questionnaire (1320 respondents), and the correlation analysis. As a result the model for developing and realization of sales promotion process was made, the extent of influence of various stimulation methods on the behaviour of consumers while making the decision on purchase of products in the Latvian market was determined based on the correlation analysis. The results of the research let the authors to make conclusion and develop recommendations for producers and sellers of foodstuff for process of developing and realization of sales’ stimulation for these products in the Latvian market. The results of the research have as well as theoretical as practical meaning not only for Latvian market subjects, but also for foodstuff market subjects in other countries.
Keywords: Purchase; Consumer; Foodstuff; Sales promotion; Consumer’s behaviour (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-319-76288-3_1
Ordering information: This item can be ordered from
http://www.springer.com/9783319762883
DOI: 10.1007/978-3-319-76288-3_1
Access Statistics for this chapter
More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().