Toward Systemic Strategy Development: A Contextual Innovation Framework

Florian Grote () and Eva-Maria Lindig ()
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Florian Grote: CODE University of Applied Sciences
Eva-Maria Lindig: CODE University of Applied Sciences

A chapter in New Perspectives in Technology Transfer, 2021, pp 245-267 from Springer

Abstract: Abstract Society is facing diverse challenges in the areas of digitalization and automation or addressing the causes and impacts of climate change. In this situation, technological innovation has more potential for positive impact than ever. At the same time, the risks and consequences of failing to address these topics are also higher than ever before. Complicating things further, none of the challenges society is facing will likely be solved by single innovations. Rather, they require systemic approaches, aligning actors in various fields and sectors. Such alignment is missing in most fields. This chapter proposes an approach to create alignment via a contextual innovation model that takes the perspectives of the various actors into account and contrasts them with goals derived from an overarching objective. From the tension between these perspectives, ideas for innovation are formulated. Thus, the Contextual Innovation Framework becomes a template for integrated strategy development that addresses the requirements of holistic product development in the context of challenges that go beyond the scope of any single organization or actor in society.

Keywords: Innovation; Context analysis; Circular economy; Innovative methods; Strategy; Design (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fgfchp:978-3-030-61477-5_14

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DOI: 10.1007/978-3-030-61477-5_14

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